Moral Architecture Conveys An Ethic
The main goal of any corporate design is to increase efficiency, productivity, and innovation. A new building will give Muzak the chance to have complete control over the creation of its image and structure. Only architecture is aggressive enough to provide a deep and comprehensive structure that acts as an operational diagram in real space and real time. New construction will allow Muzak to make a statement of where it wants to go, and help it publicize an ethic. It promises an immediate distance from history and tradition while paving the way for new conceptions and a fresh identity. Muzak's architecture will re-define the company's position during this transition.
Architecture is a tool for structuring and conveying relationships. This isn't just limited to interior programming, but also includes defining corporate culture and conveying the ideals of the company itself. Architecture paves the way for change through the use of a mediating ethic. This ethic isn't a method of design or a goal in and of itself, but a means of communication where tangential expressions are restrained in order to preference the most relevant information. Architecture based on this structural organization of information allows ideas to be clearly translated and reproduced. It accommodates change and influence at all levels, not just top-down, but also laterally and from from below.