Muzak Is Revolution
Muzak will be remembered as a silent revolution. It has successfully redefined the music industry without directly posing itself as a threat. In an age where information is distributed freely and electronically, Muzak has already made the music industry's system of product distribution obsolete. It is now time for the company to assert itself aggressively and audaciously, making its capabilities and intentions clear to both employees and the public.
A revolutionary understanding of its own position will give Muzak the strength and focus it needs in order to expand beyond its existing commercial market dominance and to pursue the growth opportunities of the popular market. Muzak already controls the dissemination of music in the workplace, it has begun taking control over the home stereo, and will soon replace the record industry itself.